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Archive for the DC News Category

Employee Spotlight: Danielle Lewis

Employee Spotlight: Danielle Lewis

Learn more about our newest team member, Danielle! Q. What excites you most about working at Daigle Creative? I’m most excited to grow both personally and professionally while at Daigle Creative. I know I’ve already learned an incredible amount in just two short months, so I’m looking

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Case Study: COVID-19 & the Feed a Family Campaign

Case Study: COVID-19 & the Feed a Family Campaign

The COVID-19 pandemic took all industries by storm this spring. At Daigle Creative, we represent many nonprofits who rose to the challenge of not only shifting operations to safely serve those in need but also changing events and fundraising strategies in a matter of weeks.  Catholic Charities

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Daigle Creative Hiring for Advertising Specialist

Daigle Creative Hiring for Advertising Specialist

Daigle Creative is looking to add a smart, driven and enthusiastic advertising specialist to join our growing team. Our ideal candidate for this position would be very organized with a keen eye for creative concepts and design who can produce effective ideas and copy under deadline pressure.

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Renay Daigle on Super Bowl LIV Commercials

Renay Daigle on Super Bowl LIV Commercials

By: Renay Daigle In 2008, a 30-second advertisement cost about $2.69 million, according to Nielsen research. That means in the past 12 years, the cost has almost doubled, with a 30-second spot now setting advertisers back approximately $5.6 million. With pricey airtime, plus the money spent on

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Meth and Fried Chicken: The Unpredictable Arena of Public Relations

Meth and Fried Chicken: The Unpredictable Arena of Public Relations

By John Daigle There’s been much flap over the last week about a public awareness campaign launched last week in South Dakota. The “Meth, I’m On It” campaign created by Minneapolis PR firm broadhead has been called tone deaf, insensitive and irresponsible. Many on social media say

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Case Study: #RiseForRefuge with Lutheran Social Services

Case Study: #RiseForRefuge with Lutheran Social Services

The Daigle Creative team sprung into action the last week of July to support the #RiseForRefuge movement on behalf of our longtime client, Lutheran Social Services of Northeast Florida. Our agency was tasked with developing an event designed to raise awareness of the potential capping of the

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Saying Goodbye to My Internship with Daigle Creative

Saying Goodbye to My Internship with Daigle Creative

By: Hannah Hoffmann Going into my internship with Daigle Creative, I was excited to learn more about the ins and outs of working in an advertising agency. I set goals for myself to learn more about media purchasing, marketing plans and communicating within the industry. Daigle Creative

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Employee Spotlight: Hannah Hoffmann

Employee Spotlight: Hannah Hoffmann
Find out more about our summer intern, Hannah! Q. What excites you most about interning at Daigle Creative? I’m excited to learn a little bit about every aspect of the advertising industry. I love that I am able to work on so many different projects and clients.Read more

Ethical Blurriness in the Age of Social Media Influencers and Technology

Ethical Blurriness in the Age of Social Media Influencers and Technology

By Katharine Ridenhour, Director of Advertising Social media influencers are easy to identify. They share their life on social media (mostly Instagram) with expertly crafted posts that are designed to engage their many, many followers. But they’re not just curating likes – these individuals can make millions

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Employee Spotlight: Michael Leary

Employee Spotlight: Michael Leary
Learn more about our newest creative member, Michael! Q. What excites you most about working at Daigle Creative? I am excited to join the DC team because it will allow me to design for a bunch of clients. Coming into work everyday working on something new reallyRead more
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