Super Bowl Ads: More Than Just Standing Out

Super Bowl Ads: More Than Just Standing Out

By Renay Daigle, Principal I was 15 when I was sure I wanted to go into advertising. I simply was the only person I knew who shushed other people when commercials came on – and not just during the Super Bowl, although that was one of my

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Daigle Creative Kicks In for Local Youth Soccer

Daigle Creative Kicks In for Local Youth Soccer

Daigle Creative was proud to play a role in the recent merger between two of Northeast Florida’s strongest youth soccer clubs — Creeks Soccer Association and Jacksonville Youth Soccer Club. The respective presidents of each club contacted Daigle Creative to research and create the new name and

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Sweet Sweeps—Delivering Love to Local News Stations

Sweet Sweeps—Delivering Love to Local News Stations

As an agency tradition, we take time to thank our broadcast television friends for their dedication to keeping the community informed during the four major sweeps periods. With February sweeps in full swing, the Daigle Creative team delivered our Valentines-inspired sweeps kits to the stations this morning. We included a variety of treats along with our expanded source

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Winter Sweeps Meltdown Kits Hit Local News Stations

Winter Sweeps Meltdown Kits Hit Local News Stations

The Daigle Creative public relations team strikes again! Our friends working in broadcast television work hard all year round, but sweeps periods are especially taxing. They come four times per year and always manage to take a toll as reporters and producers alike work to come out on top

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