Earlier this month I was preparing a lecture on the use of disinformation in political campaigns for the course on political advertising I teach at the University of North Florida. Reviewing past lectures, it struck me that 2026 marks 10 years I’ve been teaching this course while also serving as a political analyst for First Coast News.
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Earned media isn’t always characters and emotional appeal. While that is an important aspect of drawing journalists in, organizations also need to have strong leaders to call on – with strong opinions. Thought leadership is growing in popularity in the earned media realm. It’s when organizational leaders share specialized knowledge, an original perspective or informed insights to establish themselves, or their company, as a credible voice in its field.
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Consumers have long been exposed to a tremendous amount of advertisements daily, but today they are spread across as many as 20 different media platforms. With linear TV, streaming CTV/OTT, radio, out-of-home, podcasts and a wide variety of paid search, digital outreach and social media options, it’s increasingly challenging for companies to know what to do.
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Company websites must do more than look good; they should tell a story that moves people to act. At Daigle Creative, we build every website strategically with the client’s goals and the user experience leading the way. Whether the website is about an organization as a whole or a specific campaign, every page should have clear messaging that builds trust and provides visitors with obvious next steps.
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