Archive for the Uncategorized Category

Consumers have long been exposed to a tremendous amount of advertisements daily, but today they are spread across as many as 20 different media platforms. With linear TV, streaming CTV/OTT, radio, out-of-home, podcasts and a wide variety of paid search, digital outreach and social media options, it’s increasingly challenging for companies to know what to do.

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Company websites must do more than look good; they should tell a story that moves people to act. At Daigle Creative, we build every website strategically with the client’s goals and the user experience leading the way. Whether the website is about an organization as a whole or a specific campaign, every page should have clear messaging that builds trust and provides visitors with obvious next steps.  

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Most businesses don’t have a brand problem. They have a consistency problem. Logos, colors and core messages are only valuable when they’re used correctly. Although many businesses today spend thousands of dollars on branding, the way it’s implemented tends to slip. According to research that tracked select companies throughoutRead more →

Super Bowl advertising costs reached a record high this year with some :30 second spots going for $10 million, although viewership ended clocking in slightly lower than last year at an average of 124.9 million. With the matching investments NBC often required to enter into the SuperRead more →

What we love about our clients is how deeply committed they are to their work. Time and again, we see teams who wear a lot of hats and find ways to make things happen – even when resources are stretched. But what if we told you there’sRead more →

It’s hard to see a nasty comment written below your business’s post. It’s frustrating seeing a bad review. And it can feel defeating if no one sticks up for you. In today’s digital age, the internet isn’t just a way for businesses to reach their clients, customersRead more →

Securing earned media coverage today is much more than press releases and cold pitching. Shrinking newsrooms and a saturated community of stories make for a competitive market that continues to call for strategic storytelling and relentless relevance. To break through the noise, you must think like aRead more →

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Mia Doyle is our communications specialist and has been with Daigle Creative for more than one year now! She brings energy, heart and a passion for purpose-driven work to everything she does. Mia has a special place in her heart for the nonprofit work we do. BeforeRead more →

Millennials and Gen Z make up most of the adult population, ages 18 to 44. Although the two generations are often grouped as one by marketing companies when appealing to adults, they’re different from one another. Let’s get into specifics. Millennials are adults ages 29 to 44.Read more →