Behind the Scenes: Meet Gretchen Kernbach

Behind the Scenes: Meet Gretchen Kernbach
Gretchen Kernbach started at Daigle Creative in August 2022 as a communications specialist. As a news reporter, experienced in both print and television, she brought a wealth of knowledge of the media industry to the company as well as creative writing and critical thinking skills. In MayRead more

Design Trends: The Aesthetic Advantage

Design Trends: The Aesthetic Advantage
Design trends are shifting in 2025, blending nostalgia and innovation with a mix of futuristic flair and natural, grounded styles. New naturalism, retro/nostalgia and dynamic data visualization trends are transforming branded materials for an array of businesses across the globe. Whether want to connect more deeply withRead more

AI in Today’s Marketing Industry

AI in Today’s Marketing Industry
The evolution of AI is transforming the workplace for everyone, including the marketing and public relations industries. Experts say computer vision AI is helpful for automated content creation and enhanced personalized/targeted advertising as well improving overall efficiency and workflow. However, left unchecked, AI can easily lead toRead more

Game Changers: Super Bowl Ads That Stole the Show

Game Changers: Super Bowl Ads That Stole the Show
By: Renay Daigle The Super Bowl is not just the biggest stage in sports; it’s also the biggest night of the year for advertisers. With upwards of 120 million viewers tuning in, brands have an unparalleled opportunity to make a lasting impact. But with that opportunity comesRead more

With the Best of Intentions…

With the Best of Intentions…
By Katharine Ridenhour, Director of Advertising The North Face Brazil office made headlines this past week for a marketing campaign gone wrong. The company, with their ad agency Leo Burnett Tailor Made, edited the images of popular outdoor destination pages on Wikipedia to include the brand’s products.Read more