The U.S. Centers for Disease Control asked Daigle Creative to develop a new graphic identity, brand and message strategies for its new agencies including the National Center for Zoonotic, Vector-Borne, and Enteric Diseases as well as the National Center for Emerging & Zoonotic Infectious Diseases.
Our team conducted qualitative and quantitative national marketing and target audience research. We analyzed this research and presented findings to senior CDC officials with message strategy recommendations. We then developed its new brands, collateral marketing materials, a new style guide/manual, and other communications tools to introduce the new agencies to internal and external target audiences.
The CDC successfully launched its new agency brands. Marketing research our team designed and conducted was also instrumental in guiding the development of award-winning communications programs that the CDC utilized for its Office of Public Health Preparedness and Response.