TOTE Maritime was shifting control of its international operations to its Jacksonville office, but its national agency of record was in Seattle. It needed a local partner to augment the creative services of its primary agency as well as to serve its needs for operations on the East Coast and in Puerto Rico.
Daigle Creative worked with Jacksonville-based TOTE Maritime officials to develop and launch an annual marketing plan with new creative strategies that built upon existing branding. We developed advertising and communications materials in multiple languages and placed media buys in trade and business publications.
TOTE Maritime was able to bring new ideas, efficiencies and responsiveness to its communications efforts through Daigle Creative. The company has shifted increasing responsibilities from its national agency of record to Daigle Creative.