Seafood Sales & Service required enhanced business-to-business materials to use at trade shows and to present to supermarket retailers. That was the easy part. The more difficult issue was the unwelcome wide variation the company was seeing in their product packaging. Not only did Seafood Sales & Service have a broad assortment of products and sub-categories within their product lines – each requiring specific packaging – but they relied on multiple printers who worked from several different countries and had differing capabilities.
The Daigle Creative team worked intensively with the client, auditing their current packaging and defining the colors, fonts and images they felt reflected their company best. We then developed a comprehensive brand manual with detailed instructions, color matching templates and a preset approval process printers should follow. We even created a password-protected intranet system where their vendors could easily access all information. Daigle Creative then built on the company’s new cohesive brand image to develop attractive and user-friendly client-facing materials.
The client has seen far more uniformity in its packaging since the implementation of the updated brand guidelines and intranet site. Their sales team is actively and proudly using their new materials at trade shows and when visiting with clients. Daigle Creative continues to work with Seafood Sales & Service on all their branding needs.