JEWISH FAMILY & COMMUNITY SERVICES

Daigle Creative created a comprehensive communications plan to meet the objectives of JFCS. Our PR team leveraged existing media relationships and used strategic pitches to pursue traditional coverage but also utilized in-house video content creation techniques to offer turn-key story options to TV stations. We coupled those efforts with layered paid media buys that also leveraged their agency’s nonprofit status to secure added-value PSAs. Our team also served as an extension of their marketing department, seamlessly supporting them or working collaboratively as needed by developing creative collateral pieces and advertisements that met their brand guidelines.

Daigle Creative’s public relations efforts highlighted JFCS as pillar of support for community members in need and established its leadership as market leaders in terms of emergency assistance, foster care and more. We’ve increased their exposure year over year, securing media coverage worth nearly $2 million to date. Our advertising initiatives have bolstered awareness of the Frisch Family Holocaust Memorial Gallery, helped raise donations for their hunger-relief and holiday gift drives and resulted in an uptick in calls to Dupont Counseling Group.