Family Support Services of North Florida was charged with increasing the number of licensed foster parents in North Florida. The agency asked Daigle Creative to plan and execute a creative campaign to maximize the effectiveness of the funding.
Daigle Creative used its extensive experience with nonprofit marketing to design a multi-tiered campaign that included strategically-placed television, radio, and digital ads as well as social media efforts. We developed all the creative used in the campaign and placed the media buy within a six-week period using a limited budget.
The campaign resulted in more than a 200 percent increase in the number of foster parent inquiries over the same months the previous year.
More than 200% increase in foster parent inquiries