FAMILY SUPPORT SERVICES
OF NORTH FLORIDA

Family Support Services of North Florida was charged with increasing the number of licensed foster parents in North Florida. The agency asked Daigle Creative to plan and execute a creative campaign to maximize the effectiveness of the funding.

Daigle Creative used its extensive experience with nonprofit marketing to design a multi-tiered campaign that included strategically-placed television, radio, and digital ads as well as social media efforts. We developed all the creative used in the campaign and placed the media buy within a six-week period using a limited budget.

The campaign resulted in more than a 200 percent increase in the number of foster parent inquiries over the same months the previous year.