First Florida Credit Union manages a wide variety of statewide promotion campaigns with a limited internal staff. The credit union often relied on freelance writers and designers for creative support, which still left leadership burdened by extensive project coordination and management.
Daigle Creative offered First Florida Credit Union a turnkey option; managing promotions from initial strategy, through copywriting and design, to print liaison. Our team offered the added benefit of public relations and crisis communications support.
Our team conducted extensive market research, developed new creative solutions and managed numerous promotions that resulted in increased loan volumes and successful annual member referral programs. We produced all creative materials associated with two successful mergers.