Communities In Schools of Jacksonville wanted to reorganize, focus and strengthen its communications and marketing efforts in order to create a more powerful local brand. The agency also wanted to position its leadership as the area’s leading experts on dropout prevention.
Daigle Creative developed a strategic communications plan and managed public relations, highlighting stories that focused on CIS and its various programs and events. We designed and launched a new website to help focus on the organization’s brand as a whole instead of branding its various programs individually.
Daigle Creative’s efforts were successful in building the agency’s brand and reputation as the area’s lead organization for helping at-risk students. We planned, developed and managed CIS’s annual communications program as well as several large community events and special initiatives including its 25th Anniversary Celebration.