Design trends are shifting in 2025, blending nostalgia and innovation with a mix of futuristic flair and natural, grounded styles. New naturalism, retro/nostalgia and dynamic data visualization trends are transforming branded materials for an array of businesses across the globe. Whether want to connect more deeply with your community or build authenticity, check out these trends to inspire your next project.
New Naturalism
New Naturalism is a fresh take on modern minimalism. The trend blends grounding colors like moss green, terracotta and deep browns with natural textures like wood and ceramics. This combination adds warmth and balance to designs, making it ideal for lifestyle brands. This approach is especially effective for wellness brands and community-based organizations that want to reflect sustainability and trustworthiness in their branding.
Retro/Nostalgia
Just as our favorite 80s and 90s movies are getting rebooted, so are our beloved design trends. This year, more designers are bringing back old elements such as bold typography and vintage colors, then adding a modern spin. Neo-brutalism and vintage cartoon styles are being reimagined with high-res textures and interactive features. Even websites are recreating retro-style interfaces, but with sleek, mobile-friendly designs and modern UI capabilities. Nostalgic branding works well for organizations trying to connect across generations.
Dynamic Data Visualization
Data visualization is a fun, interactive way for users to interact with data in real time. In 2025, artists are transforming static pie charts and flat infographics into dynamic, immersive elements that make data exploration more intuitive. Custom dashboards and scroll-triggered visuals help organizations make complex information easier to digest, especially in annual reports, presentations or impact storytelling. Consider implementing dynamic visuals to help turn abstract numbers into meaningful, engaging experiences that inform and inspire your audiences.