What we love about our clients is how deeply committed they are to their work. Time and again, we see teams who wear a lot of hats and find ways to make things happen – even when resources are stretched. But what if we told you there’s an opportunity to do more, not by adding to your plate, but by making better use of the support you already have?
As budgets thin and workers move from job to job more often, many teams have quietly absorbed more and more responsibility. What may have started as a short-term, in-house solution has now become a permanent part of the day-to-day, layered on top of already full job descriptions. Over time, these “temporary” fixes can turn into long-term drains on your team’s time, energy and focus. Or perhaps you’re considering adding another position to your team, even though the thought of adding on-boarding and more management to your plate may feel overwhelming.
There is a solution for both issues. An outside partner – especially one that already knows your brand and operating procedures – can make a positive impact on both your workflow and the quality of the tasks you are managing.
As a full-service agency, Daigle Creative specializes in marketing, advertising, public relations and design. Yet we’ve increasingly found that some of even our longest-term clients are only relying our team for one or two services we provide. That may be due to a lack of information about the breadth of our services or fear of increased expenses.
In fact, hiring a marketing agency can often be more cost-effective than hiring an in-house team, according to ROI Amplified.
Our clients often rely on us to tap into earned media, as we’ve spent 25 years excelling in procuring placement for our clients on TV news, editorial placements and in a wide variety of local, regional and national publications. However, many don’t know our PR department offers media training, ranging from group sessions on best practices to one-on-one run-throughs ahead of scheduled interviews. We also provide crisis communications as well as support with public affairs when clients must navigate complex stakeholders or regulatory landscapes.
In terms of marketing and advertising, the array of services we offer is too plentiful to fully cover here. We not only create compelling, print, digital, radio and TV advertisements (including managing video production when needed), but many don’t realize that we stay at the forefront of media trends in terms of media buying. We can – and do – create targeted media strategies customized to our clients’ particular audiences, utilizing everything from more traditional neighborhood print publications when needed to utilizing Amazon-informed purchasing data to guide digital display or CTV campaigns. Plus, the majority of expense for utilizing our professional media buyer is often covered by the mediums themselves.
And at the heart of everything we produce is our expertise in graphic design. While it’s easy to rely on Canva or Ai these days, it’s vital to consider when to do so. Branding is always foundational, and a foray into a new lane of business should have human consideration informing its design. Canva and Ai do indeed have value but think of them as force multipliers.
Having your already stretched-thin team utilize these tools also begs the question: just because they can do it, should they? For instance, should a development director for a nonprofit that can design a flyer do so, or fully focus on raising money?
That same ROI consideration often arises with social media tasks as well. So often businesses add a social media position to their team or add that responsibility to a marketing coordinator’s already busy plate, when they could offload 75% of those monthly efforts to an outside partner for a fractional cost. For instance, our team completes most social calendars with graphics and posting within four to seven hours. Plus, we have expertise in paid boosting and advertising to give them more reach. Worried about things that happen on-site? We leave space for that!
We assure you that while we always welcome new business, the goal of this article isn’t simply about drumming it up. It’s just an opportunity to share some services you may not know about and to emphasize that it’s worth revisiting how an agency partner can best support your changing goals, complement the work you’re already doing well and give you the bandwidth to focus on what’s most important.