The evolution of AI is transforming the workplace for everyone, including the marketing and public relations industries. Experts say computer vision AI is helpful for automated content creation and enhanced personalized/targeted advertising as well improving overall efficiency and workflow. However, left unchecked, AI can easily lead to inaccurate information or uninspiring creative. Learn more about its pros and cons in our industry and how Daigle Creative uses it.
The most obvious and easiest use of AI is in the performance of repetitive tasks, which can save time and resources down the road. For example, AI tools can quickly generate ad copy variations or sort through massive data sets to identify top-performing content. This allows marketing teams to spend more time on strategy and creativity while AI handles the time-consuming elements.
But, while AI can help with tedious tasks, it can be easy to become too trusting regarding the information it provides. Remember, AI works with data, whatever content it pulls from the Internet will be a function of how accurate and unbiased that original data is. It’s up to us as humans to ensure its accuracy.
Additionally, because AI is essentially blending existing data, the content can seem too similar even across different industries. It can easily feel unoriginal or uninspired and can lead to a loss of individual voices. That’s why we use any computer-generated content as a starting point from which we can add our own unique perspective.
In the end, AI is undeniably a powerful tool that can help marketers work smarter, faster and more efficiently. But if we rely on it too heavily, we risk losing the originality and personal touch that make marketing truly effective and powerful. The key is balance: when used thoughtfully, AI can support and strengthen our ideas, not overshadow them.