FIRST FLORIDA CREDIT UNION

First Florida Credit Union manages a wide variety of statewide marketing campaigns but operates with a lean internal team. While their team often relied on freelance writers and designers for creative support, this approach meant leadership was still burdened with extensive project coordination and management. In addition to requiring comprehensive marketing support, First Florida was also interested in enhancing their organization’s presence and engaging with the community through public relations initiatives.

Daigle Creative provided First Florida Credit Union with a turnkey marketing solution, handling everything from strategy and messaging to writing and design. Our team began by assisting with loan campaigns, but soon progressed to grand openings, credit card rollouts and credit union mergers. As our partnership grew, First Florida also leveraged our team’s expertise in public relations and social media to strengthen its community engagement.

Daigle Creative consistently delivered innovative marketing and PR strategies that drove measurable success for First Florida Credit Union. Our creative campaigns and promotions led to increased loan volumes, highly effective member referral programs and the successful launch of seven new branch locations. Additionally, we played a pivotal role in three major mergers, producing all creative materials – with two campaigns earning prestigious CUNA Diamond Awards, a top honor in the credit union industry.

Our strategic public relations efforts generated earned media coverage worth more than $1.3 million. We also provided expert media training, ensuring their leadership confidently represented the credit union in numerous appearances. Lastly, we conceptualized, scripted, cast and produced TV commercials that run in multiple markets in Florida.