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FAMILY SUPPORT SERVICES
OF NORTH FLORIDA

FAMILY SUPPORT SERVICES OF NORTH FLORIDA

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Challenges

Family Support Services of North Florida was charged with increasing the number of licensed foster parents in North Florida. The agency asked Daigle Creative to plan and execute a creative campaign to maximize the effectiveness of the funding.
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Solutions

Daigle Creative used its extensive experience with nonprofit marketing to design a multi-tiered campaign that included strategically-placed television, radio, and digital ads as well as social media efforts. We developed all the creative used in the campaign and placed the media buy within a six-week period using a limited budget.
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Results

The campaign resulted in more than a 200 percent increase in the number of foster parent inquiries over the same months the previous year.
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More than 200% increase in foster parent inquiries

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