By Jennifer Leggett, Communications Specialist Millennials recently passed Baby Boomers as the largest living generation at more than 75 million, according to Pew Research Center – yet they still remain a marketing mystery for many companies, who struggle to connect with them through traditional media channels. Countless think
Read more →
Some 750 students at Joseph Stilwell Military Academy of Leadership honored U.S. veterans and military members for Memorial Day. Purple Heart recipient Marcus Mason spoke with the students, who held up 1,600 American flags with the names of Jacksonville veterans to honor the sacrifices of local men
Read more →
April is National Child Abuse Prevention Month, and Dawn, a 17-year-old child abuse survivor, sat down with WJXT The Local Station to discuss her story. She was abused in her own home by her stepfather from the age of 5 until 15 — when she hit a
Read more →
By John Daigle, Principal What do Donald Trump and Joaquin “El Chapo” Guzman Loera have in common? Both have played recent roles in the long-running erosion of the line between what separates journalism and public relations. It’s a cynical blurring that is dangerous to
Read more →
Several recent local stories have brought the issue of child neglect to the forefront. The most common form of child maltreatment in the country, neglect can leave children without food, clothing or emotional support – and its effects can be far-reaching. Carmella Prescott, licensed mental health counselor
Read more →
By Renay Daigle, Principal I was 15 when I was sure I wanted to go into advertising. I simply was the only person I knew who shushed other people when commercials came on – and not just during the Super Bowl, although that was one of my
Read more →
By Kristen DeSmidt, Public Relations Director Bill Lacoste was a seasoned salesman, a baby boomer with an almost-dangerous amount of fight in him, a man who never quite shook the wanderlust of his youth, a devoted husband, a proud father. Actually, he was my father – and
Read more →
Daigle Creative is pleased to welcome Jennifer Leggett as a communications specialist. Leggett will support public relations, marketing and social media initiatives at the agency. Leggett holds a Bachelor of Science degree in public relations from the University of Florida. She’s also worked in public relations at
Read more →
We’re now in the midst of the largest refugee crisis since WWII. About 50 percent Syria’s pre-war population of 23 million are either listed as refugees with the U.N. High Commissioner for Refugees or displaced within the country and trying to get out now. Countries across the
Read more →
After summer months of zoning out in front of the TV, playing outside, staying up late and eating snacks throughout the day, Duval County students may not be ready to make the adjustment as they head back to school next week. As difficult as it sounds, parents
Read more →
