The Women’s Center of Jacksonville: Bosom Buddies
It Takes Two Campaign
In 2010 Bosom Buddies lost one of their grants and was desperately looking for a way to replace revenue to sustain the free support groups they offered to breast cancer survivors. Our team stepped up with a pro bono fundraising and awareness advertising campaign centered on National Friendship Day. We worked with vendors to provide free videography, editing, photography, and more to create a comprehensive campaign in less than six weeks. The campaign has now run for two successive years, raising nearly $15,000 and earning $25,000 worth of earned media exposure.